The Challenge
Create a stunning web design for Highview Capital, a Los Angeles-based private equity firm. The site is built on a custom Wordpress CMS, which serves as an information hub for potential customers. The challenge was to restructure their content to be more easily navigated and digested. The objective of this project is to increase Highview Capital's brand perception as a private equity firm that takes a strategic and operational approach to creating value for clients.
The Approach
The project scope included a total redesign of the corporate website. The first step was to define Highview Capital's goals for the re-design. Next we analyzed the competition to help guide the process from a creative and content development perspective. I delivered several wireframes and mock ups to present my ideas on the best approach.
The Result
The end result was a polished web concept delivered to the client with a competitive analysis and two other proposed design solutions. While this concept never made to the wild world of development, the exercise provided an effective solution to the presented design problem.
